Picsart

2021-2023

New York, London, Yerevan

Over the course of 2 years at Picsart, I worked as a brand designer everything from in-app lifecycle marketing, social & email campaigns, branded partnerships, web lifecycle and landing pages, CTV and digital motion ads, careers portal redesign, and brand refresh projects.

  • An image of the Cultural Center.

    01
    Picsart Tiering Brand Guidelines for Pro

  • 02
    Picsart Tiering Brand Guidelines for Plus

  • 03
    Picsart x Pinterest Partnership Campaign

  • An image of the Cultural Center.

    04
    Pride Campaign ‘23

  • 05
    International Women’s Day Campgin

  • 06
    Google Ads

  • 07
    In-App User Onboarding Screens

  • 08
    SMB Campaign Onboarding Screens

  • An image of the Cultural Center.

    09
    Email Lifecycle Campaign for AI Sub-Products

  • 10
    Branded Comps for AI In-App Push Modals

Picsart Spaces

In order to show Picsart’s new community feature, Spaces, the brand team created a CTV ad to showcase product’s
new community connection integration with its existing AI products.

Picsart x Google Drive

Picsart X Google Drive partnership was a major milestone for the product, integrating Google Drive’s storage space into Picsart’s desktop and app infrastructure. To kick off this launch, Picsart partnered with Google Drive to to co-share a social video that celebrated the integration.

Picsart AI

Picsart AI launched over 20+ AI API’s in their product and the job of the creative team was to create democratized,
educational contentthat would inspire users to create with Picsart AI while emphasizing the ways that it could help enhance creative processes, not replace them.

Careers Portal

As Picsart grew its global team, a small creative duo was tasking with re-designing its entire careers portal in order to attract and retain new talent for the growing company. For this project, I worked closely alongside the Senior Product Designer Tania Fernandes to create static and moving imagery while redefining the “ideal Picsart candidate” through a new visual tone and brand language.