Shift Worker Sunday

2024

New York, Sydney

Shift Worker Sunday is a day to celebrate and appreciate hourly workers worldwide. The design task was to create an experience to make essential workers feel celebrated during a time of year where often their extra hours go unnoticed. By developing an authentically human and celebratory visual language, the brand team executed this campaign across digital, print, and OOH touch-points.

Art Director: Nina Troëger
Creative Leads: Kelly McKerr
Copywriter: Marina Plume
Designers: Kelly McKerr, Raffy Colletta
Animators: Jacob Mills, Vidico Agency

  • An image of the Cultural Center.

    01
    Branded Thank You Cards for Shift Workers

  • An image of the Cultural Center.

    02
    Sydney Transit OOH Campaign

  • 03
    Blank Street x Gabriel Desanti Partnership Shoot

  • 04
    In-app yearly summary user experience

  • 05
    In-app yearly summary user experience

  • 06
    Branded Customer Social Toolkit

  • An image of the Cultural Center.

    07
    Branded Social Toolkit for Customers

  • 08
    Customer Email Campaign

  • 09
    Brand Guidelines